AR & VR Product Development, Marketing and CX Conferencehttp://claridenglobal.com/conference/arvr-sg-2018/?utm_campaign=ARVR_L8005_EDM9_BUY_SG_GpA&utm_medium=email&utm_source=Eloqua Through opening up a whole new canvas for storytelling and brand exploration, AR and VR offer novel, unprecedented ways to capture, hold attention and enhance the experience for customers. Nevertheless, surveys show that Singapore businesses remain skeptical about the immersive technologies, as exploration of such new technologies requires a keen understanding and a strong line of sight to brand strategy.