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Why Google and Apple will rule mixed reality

by Mike Elgan @

The brilliant future of mixed reality will come to us from the likes of Microsoft and Magic Leap, according to the conventional wisdom.

Microsoft has grabbed mindshare with awesome demos of its Hololens product, like its Project XRay game demo at its October 2015 Windows 10 event.

Magic Leap, which has raised more than $1 billion from investors, has dazzled YouTube users with simulated experience videos.

The mixed reality you’ll actually use isn’t the heavy, expensive, nonmobile version from Microsoft and Magic Leap. It’s the one that comes free with your iPhone.