It is common knowledge that many art galleries and museums are finding it tough to market to younger, digitally-oriented generations.

How museums are using immersive digital experiences | Econsultancy

How museums are using immersive digital experiences | Econsultancyhttps://econsultancy.com/blog/70159-how-museums-are-using-immersive-digital-experiences/Although millennials ‘enjoy museums’, they have also ‘expressed concern that the content and mission of many museums may not be in sync with millennials’ interest and values’, according to millennialmarketing.com.