, Outlook, and some exciting startups are all trying to rebuild email for 2017. Over the past decade or so, the rise in smartphones turned email into a primarily mobile experience, but the rules of engagement never caught up. You’d never sign your name to a text message—so why do it in an email? So much email correspondence involves scheduling or questions, and a lot of conversational fluff just slows down the process. Writing a text message rarely feels taxing, but every email feels like a huge cognitive load.