What the Failure of New Coke Can Teach Us About User Research And Design · An A List Apart Article

What the Failure of New Coke Can Teach Us About User Research And Design · An A List Apart Articlehttps://alistapart.com/article/what-the-failure-of-new-coke-can-teach-us-about-user-research-and-design?ref=donvy.comCoca-Cola’s infamous blunder provides valuable lessons for conducting successful user research: it wasn’t the product that was wrong, it was the research.