What Apple and Microsoft Can Teach Google and Facebook | Tim Bajarin | PCMag.com

What Apple and Microsoft Can Teach Google and Facebook | Tim Bajarin | PCMag.comhttps://www.pcmag.com/commentary/353947/what-apple-and-microsoft-can-teach-google-and-facebook?utm_source=email&utm_campaign=whatsnewnow&utm_medium=titleCan companies that focus solely on advertisers create value for more than just themselves? Google has a different business model. The biggest segment it creates value for besides itself is advertisers. This differs significantly when compared to Apple and Microsoft, which have an end-user in mind rather than advertisers. Google and Facebook provide a free service to customers and evolve their offering accordingly, yet the needs of the end user are not their primary concern; advertisers bring in the cash.