Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die: Eric Siegel: 9781119145677: Amazon.com: Books

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die: Eric Siegel: 9781119145677: Amazon.com: Bookshttps://www.amazon.com/Predictive-Analytics-Power-Predict-Click/dp/1119145678/ref=pd_sim_14_3?_encoding=UTF8&psc=1&refRID=A60MNAEMYYXVEZH23GYXIn this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques.