The scale of what we’re designing has shifted from products, to companies, to economic systems.

Who we’re designing for has expanded from a solitary user to an intimately connected web of people, spanning the globe.

New tools such as artificial intelligence, the internet of things, and synthetic biology mean our design ambitions are limited only by our imagination.

Meanwhile, creativity has never been more important: the global economy is stuttering and disruptive technologies challenge established business models.