For the last 13 years Linden Lab has been developing Second Life, one of the most popular virtual worlds online. It’s easy to scoff at the game, with its dated graphics and simplistic activities. But it’s still remarkably popular, averaging 900,000 monthly active users.
Now, Linden Lab is applying the same approach to virtual reality. The latest headsets are packed with potential, but crafting compelling software is expensive. To make a decent VR sandbox, you need a game engine, a team of talented engineers and artists, and people to manage hosting and distribution. With Sansar, Linden Lab hopes to create “a WordPress for social VR.” While the company handles the technical aspects, crafty creators are free to build unique assets. Anyone who wants to make their own world can buy these items or import their own, quickly building a shareable and reliable VR experience.