Your life is mapped out for you but, not in the way that you think. How predictive algorithms narrow your perspective – and ultimately your choices.
We live in a world of curation. The internet — aided by algorithms that predict what we search, buy, listen to, read, watch and even who we want to date and marry — expertly helps to us find what we want.
Well, as long as it’s similar to whatever we’ve liked in the past.
And there’s the rub. The ubiquity of incredibly powerful algorithms designed to reinforce our interests also ensures that we see little of what’s new, different and unfamiliar. The very things that are at the heart of learning, understanding and innovation. Rather than taking us out of our comfort zone, the digital revolution is enabling each of us to live happily in our own worlds, and in the process closing down opportunities for originality, spontaneity and learning.
The best part of all: we love it this way.