Every new year brings new challenges for UX Designers. Culture evolves, new technologies arise, the way people engage with digital services changes, and so do the expectations they have about the products they use everyday.
Part of our job as experience designers is to always be one step ahead of those transformations, in a process of constantly challenging our thinking and the things we make. This approach is called synchronous design, and it helps us stay ahead in a world of proliferating innovations in mobile, social, and connected devices. What are the some of the evolving behaviors and needs of the consumers we’re designing for?