2016 HAS BEEN the biggest year for the Harry Potter universe since the book series ended in 2007. In April, its Universal Studios theme park expanded to Hollywood; over the summer, a stage prequel debuted in London, with a story courtesy of J.K. Rowling herself. And now comes the film adaptation of Fantastic Beasts and Where to Find Them, a fictional textbook Potter and his classmates studied at Hogwarts. But all this fan service—known in more cynical circles as “brand expansion”—has caused the world that Rowling created to sag under its own weight.
OK, J.K. Rowling—Enough Already With the World-Building
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