The $30 Roku Express is even cheaper than Google Chromecast, and actually includes a remote, while higher-end Premiere and Ultra boxes sport 4K and HDR video.

cnet.com: Roku's $30 Express (left) and the analog-capable $40 Express Plus.

cnet.com: Roku’s $30 Express (left) and the analog-capable $40 Express Plus.

Roku just made choosing a new streaming player five times more difficult, and at least five bucks cheaper than the competition.

The giant-killing company’s products routinely slay the likes of Amazon, Google and Apple in our reviews and in sales. My go-to pick for streaming Netflix, Amazon, Hulu, Sling TV and all the rest is the $50 Roku Streaming Stick, which I called “all the streamer you need.”